LO3 - Legal and Ethical

I will need to make sure that any music and sound effects I use are royalty-free. This is to avoid copyright infringement. If I wanted to use any music that was copyrighted, I would need to gain permission from the owner of the piece before using it in my animation.

A point that may come under ethical issues is the depiction of a tree having been cut down. This is a current and serious environmental issue that may cause some viewers to take offence. However, the purpose of the animation itself is to raise awareness of this issue in a light-hearted kind of way. I would hope that viewers who may be offended take note of this.

LO3 - Production Schedule/Gantt Chart

LO3 - Target Audience

This family would be considered to be ranging from the B to C2 socio-demographic category on the NRS scale. The father is a skilled manual worker and the mother is a professional. Their two children are aged between five and eleven. They own a small dog and regularly have family outings and weekends away. They have a generous collection of kids' films and like to spend quality family time together watching them. They live in a modest semi-detached house with a nice, reliable family car.

LO3 - Treatment

(Title)

Genre
Family

Duration
Approximately 5 minutes

Target Audience
The target audience for this animation piece is families with children aged roughly between four and sixteen. The animation isn't particularly targeted towards males or females. The film is targeted mostly at viewers in the ABC1 socio-economic demographic. These are the people who are stereotypically most likely to take interest in a story like this one.

Synopsis
A bear walks through the forest and comes across his favourite tree. It is covered in flowers, plants and pretty fungi. After scratching against the tree, he notices snow falling and decides it's time to go into hibernation.
After going to hibernate in his nearby cave, the bear emerges in spring only to realise to  his horror that his favourite tree has been chopped down. He is visibly upset, and walks through the forest as before. Eventually he notices a squirrel nearby who is unearthing an acorn, and this gives him an idea.
He finds another acorn and delicately buries it into a mound of dirt. He is very pleased with himself and sits patiently, observing his handiwork. It's meant to be a kind of bittersweet ending.

Key Milestones
1. Pre-production:
• Initial character ideas
• Rough character design
• Final character design   

• Storyboards

To be completed 27/01/2017

2. Animation:
• Character animation
• Backgrounds
To be completed 14/04/2017

3. Post-production

• Filters

 • Fixes

To be completed 28/04/2017

4. Launch date

01/05/2017

Equipment

• Graphics tablet
• Laptop
• Animation software

Health and Safety Considerations

Take care when handling electrical equipment. Take regular breaks when working on a computer. 

LO3 - Storyboards

LO2 - Final Character Design

This is my final design for my character, the bear.

LO2 - Rough character design and development

LO2 - Aaron Blaise's bears