This family would be considered to be ranging from the B to C2 socio-demographic category on the NRS scale. The father is a skilled manual worker and the mother is a professional. Their two children are aged between five and eleven. They own a small dog and regularly have family outings and weekends away. They have a generous collection of kids' films and like to spend quality family time together watching them. They live in a modest semi-detached house with a nice, reliable family car.
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